If your business is not on board the video marketing train, it’s time to buy a ticket and find a seat! Video is a powerful tool in any company’s marketing strategy. Whether you’re promoting a product, explaining what you do, or sharing your company’s story, video is a great way to connect with your audience and build client relationships.
But don’t just take our word for it. A recent HubSpot survey found that nearly all B2B companies use video in their marketing campaigns in one way or another. And 90 percent of users say product videos help them make purchasing decisions. A third of all online activity involves watching a video. Adding video to your marketing strategy can help you get a slice of that pie.
1. Promote your product with video.
Video is a great way to promote your product or service. An effective promotional video highlights how your product or service solves a problem or challenge your customer has. Animation and 3-D models break down your process or show how your product works. Interviews with experts or happy clients illustrate the benefits of your product or service.
The Origin Solutionistas recently had the opportunity to create a product video for a medical device client. The video opens with an expert who describes the problem the device solves. Then, the video uses animation and 3-D modeling to illustrate how the device works and helps patients. We think it’s a great example of how you can use video to promote a product.
2. Use video to explain what you do and how you help.
Explainer videos are wide-reaching. You can use an explainer video to illustrate how you work with your clients, how to use your product, or explain a difficult concept or idea that’s unique to your industry. Explainer videos increase engagement with your audience and provide them with valuable information, both great ways to convert prospects to clients.
Our Solutionistas produced a series of explainer videos for a mortgage company. The mortgage industry is rife with professional lingo and legalese. Our client’s video series broke down how credit works to educate prospective and current clients. The company features the videos on their website and on social media to reach a wide audience.
3. Share your story with an interview video.
Video is a great way to share the story of your company with the world. It puts a personal face on your business and shows your audience how you work and why you do what you do. Videos that share your story might include interviews with your founder and employees or give a virtual tour of your facilities. People are more likely to do business with companies they know, like, and trust, and sharing your story goes a long way to building that trust.
We had the opportunity to share the story of a Central Minnesota contracting company in a series of interview videos. The company owner shared the story of how he got started while wearing his signature cowboy hat and showing off his pride and joy: his ranch. The setting was a great way to demonstrate the company’s values and work ethic.
Video marketing is a powerful way to connect with your audience, build client relationships, and grow your business. Shoot me an email or give me a call at (763) 498-9168 to get your video project started.