Business is all about relationships, and nothing counts as much as making the personal touch. Digital marketing and print marketing can only take you so far. At the end of the day, people do business with people they know, like, and trust. That’s why the Origin Marketing Solutionistas consider in-person networking one of the most valuable marketing tactics.

And we’re not the only ones. In a recent blog post, Jennifer Nau of JSH&A Agency outlines three reasons why print and digital marketing will never replace in-person marketing. She knows it builds your relationships with clients, prospects, and vendors; enables you to get to know your local business community; and allows you to become a resource for the people you meet, which makes you and your company look great.

Ready to hit the coffee shop and get your networking on? Don’t sit down for a meeting before reading our top tips for making the most of your in-person marketing.

1. Do your research.

Don’t hit your next networking event or one-on-one meeting without doing your research. Use digital media to learn about the person or people you’ll meet. Look them up on LinkedIn and click through their websites. They’ll be impressed that you care enough about them to have done a little homework.

2. Have a goal in mind.

Clear goals are what make excellent networkers effective. Consider what you’d like to get out of your next networking event or meeting. Do you want to pass business? Set an appointment? Come to some sort of agreement?

3. Listen. No, really.

Many of us are so preoccupied with our own sales and business goals that we forget to truly listen to the person we’re meeting with. That’s a mistake. Instead, go into a networking event or meeting with the aim to learn as much as you can about the other person. Listen actively and ask questions that allow you to really learn about their business. They’ll be eager to return the favor (and pass you business).

4. Stay focused, but have fun.

Don’t let the prospect of meeting a prospect overwhelm you. Remember, people do business with people and companies they know, like, and trust. Show off your personality and your expertise.

Want more tips for making the most of your in-person networking? Shoot me an email or give me a call at (763) 498-9168 to learn more.