Accurate Home Care LLC fills a need for full-time, long-term home nursing care throughout the state of Minnesota. They assemble a comprehensive care team so their patients’ well-being and health-care needs are met in tandem. Their personal care assistant (PCA) and homemaking services provide crucial caregiving relief to patients and their families.
The Origin Solutionistas had the opportunity to work with the Accurate Home Care team to update their logo and brand identity. Since Accurate Home Care has several divisions, the company’s logo design had to be flexible without diluting their brand. We created a responsive design with a strong mark and several colors. This allowed us to use the mark in different colors for each division. We also created several different textures with the Accurate mark for the company to use in future marketing collateral.
Primary & Secondary Logo
Textures & Patterns
The Accurate Home Care website had to speak to two distinct users: patients and providers. While patients needed to understand the care Accurate provides and what they can expect when they work with Accurate, providers needed to easily find job opportunities at Accurate and learn more about their care philosophy. To make it easy for both types of users to navigate the site, we designed a homepage with two very large calls-to-action right at the top: RECEIVE CARE and PROVIDE CARE.
Image selection for the Accurate Home Care website was very important to the client. Every image had to represent the type of care Accurate provides and the patient populations the company serves. This makes it easy for potential patients to see that Accurate provides the care they require.