About APS: Automotive Parts Solutions

Automotive Parts Solutions (APS) provides used auto parts to insurance companies, collision centers, and auto repair shops throughout Minnesota and the Upper Midwest. APS has been in business since 2004.

BRAND IDENTITY

APS hired Origin Marketing to update their logo and color palette to freshen things up and give the company more design options for marketing materials. After we presented several color options for their consideration, APS opted for a design that incorporated the color orange. APS has received great feedback and a higher level of visibility since implementing the updated logo.

One-Color Logo

Two-Color Logo

Color Palette

PHOTOGRAPHY

Client communications and customer service are highly valued at APS. Origin Marketing has worked with APS to update their marketing materials. We began with professional photos of their team, their shop, and specific parts they sell.

GRAPHIC & PRINT DESIGN

As a front-of-mind collateral piece for APS clients, we created a 15-month, perforated calendar that featured and promoted unique parts and specials connected with promotional products. We incorporated several of the photos taken from the photo shoots into the design. The perforation keeps the number of pages needed for the calendar down, reducing print costs.

15-Month Calendar

Trade Show Marketing

APS participates in several trade shows throughout the year. To update their booth presence, we designed a pop-up booth display featuring their updated logo as well as photos of some of the parts they sell.

Truck Wrap Design

APS has two delivery trucks they keep busy full time running parts orders for their clients throughout Minnesota and four surrounding states. As a way to aide APS in growing brand recognition and awareness while the trucks are on the road, we designed two, full truck wraps to showcase the APS team and the services they provide. They have gained a lot of impressions for the APS brand and gotten a lot of positive feedback from customers, family, and friends when they see the APS trucks on the road!

INBOUND MARKETING

We created a client communications piece that was company branded but salesperson specific. APS salespeople can easily access and modify the digital file to send a professional, personalized message to their clients.

The Origin Team offers clients an eclectic mix of talented professionals and best-in-class partners with backgrounds as varied as night and day. Yet they are connected with these common threads: they are all customer-centric, hardworking, trustworthy, ethical, straight-talking, smart marketing solutionist as who love what they do and the clients they do it with! At Origin they work with and empower their clients to cultivate smart marketing and business strategies. They want your business to grow and prosper, and they approach everything from the perspective of improving your business, whether it’s the process or the return on investment or both.

With a heart for businesses, Rosalie Bell established Origin Marketing in 2010. She combined her extensive sales experience and marketing knowledge with a strong desire to help businesses succeed. Her goal? To have a positive impact on her client’s business growth!