About APS: Automotive Parts Solutions
Automotive Parts Solutions (APS) provides used auto parts to insurance companies, collision centers, and auto repair shops throughout Minnesota and the Upper Midwest. APS has been in business since 2004.
APS hired Origin Marketing to update their logo and color palette to freshen things up and give the company more design options for marketing materials. After we presented several color options for their consideration, APS opted for a design that incorporated the color orange. APS has received great feedback and a higher level of visibility since implementing the updated logo.
Client communications and customer service are highly valued at APS. Origin Marketing has worked with APS to update their marketing materials. We began with professional photos of their team, their shop, and specific parts they sell.
GRAPHIC & PRINT DESIGN
As a front-of-mind collateral piece for APS clients, we created a 15-month, perforated calendar that featured and promoted unique parts and specials connected with promotional products. We incorporated several of the photos taken from the photo shoots into the design. The perforation keeps the number of pages needed for the calendar down, reducing print costs.
Trade Show Marketing
APS participates in several trade shows throughout the year. To update their booth presence, we designed a pop-up booth display featuring their updated logo as well as photos of some of the parts they sell.
Truck Wrap Design
APS has two delivery trucks they keep busy full time running parts orders for their clients throughout Minnesota and four surrounding states. As a way to aide APS in growing brand recognition and awareness while the trucks are on the road, we designed two, full truck wraps to showcase the APS team and the services they provide. They have gained a lot of impressions for the APS brand and gotten a lot of positive feedback from customers, family, and friends when they see the APS trucks on the road!
We created a client communications piece that was company branded but salesperson specific. APS salespeople can easily access and modify the digital file to send a professional, personalized message to their clients.