Bennie and Tami McWilliams started ECIG Lounge with a dream to help people gradually reduce their nicotine dependency using vaping as an alternative to cigarettes, eventually eliminating the need for nicotine altogether. Their passion is to work themselves out of clients. Today, many people come to ECIG Lounge to get the help they need to become nicotine-free.
For the ECIG Lounge, the Origin Smart Marketing Solutionistas had the opportunity to show off the expertise of the ECIG Lounge staff and share the mission of the business to help people reduce or eliminate their dependence on nicotine. New pages feature all the people the ECIG Lounge has helped as well as information about vaping safety and regulations. The updated website features refreshed brand elements, including font styles and textures.
The Solutionistas have worked with ECIG Lounge on two inbound marketing campaigns. The first promoted the business’s annual Black Friday event, which features a live radio show, giveaways, games, and other fun activities. The other inbound marketing campaign supports ongoing operations at the shop and fulfills the business’s mission to educate people about vaping as an alternative to cigarettes.