About Escale Advisors
Escale Advisors partnered with Origin Smart Marketing to update and modernize its brand identity. After our discovery phase, the Solutionistas simplified and updated the legacy Escale Advisors logo, softening the former stair imagery into waves and incorporating the idea of movement. To complement the updated logo, Origin created a palette of four colors and a textured background to use on the new Escale Advisors website and marketing collateral.
Escale Advisors approached Origin Smart Marketing to overhaul their website, but it became clear early in the process that their logo and brand identity could use some refreshing, too. The Solutionistas developed a new identity package that included an updated logo and color palette.
Once the updated brand identity was in place, it was time to update the Escale Advisors website. The client wanted to maintain the clean, simple feel of its current site while tightening up the messaging and improving the user experience. The new website clearly demonstrates the work Escale Advisors does and makes it simple for clients to schedule consultations and find resources.
GRAPHIC & PRINT DESIGN
Escale Advisors worked with the Solutionistas on several print design projects. The rollfold brochure explained the consulting firm’s offerings and was used as a handout at conferences, as were the popup banners and nautical promotional products.
The Solutionistas also created white papers and leave-behinds based on the Escale Advisors webinar series. Once the series was complete, the Solutionistas created a workbook for Escale Advisors with all of the white papers and leave-behind graphics. The workbook was used as learning materials for in-person seminars.
Once each webinar was complete, the Solutionistas added the video recording, white papers, and leave-behinds to the Escale Advisors website. Then, we used these materials in the company’s social media strategy.
The Solutionistas partnered with Escale Advisors to provide inbound marketing and social media advertising support for their weekly Virtual School Lounge. Origin Smart Marketing developed a landing page, website pop-up, automated email blasts, and social media posts to increase brand awareness and encourage educational leaders to participate in the webinars.