About I-94 West Chamber of Commerce
The I-94 West Chamber of Commerce serves ten dynamic and unique communities: Albertville, Corcoran, Dayton, Hamel, Hanover, Loretto, Medina, Otsego, Rogers, and St. Michael. They help their business members make connections, increase visibility, and make an impact. At the I-94 West Chamber of Commerce, growing your business is their business.
As a proud member of the I-94 West Chamber of Commerce, it was a special honor to work with the Chamber as their outsourced marketing team! We had the opportunity to update their brand color palette to enhance their existing logo design.
To help further build the I-94 West Chamber’s brand, Origin Marketing created logos for all of the chamber’s annual and recurring events. The logos incorporated the I-94 West Chamber mark and the brand color palette we had developed earlier.
Our brand identity work was helpful when it came time to work with the Chamber to determine the right design for their new website. We developed a fully responsive, SEO-optimized, WordPress website. We added new community images and integrated the Chamber Master functionality on their website so it functioned more effectively and was designed cohesively with the rest of their site.
GRAPHIC & PRINT DESIGN
Letterhead & More
To further tie together their image, we developed letterhead incorporating their updated color palette and other information. The chamber asked Origin Marketing to design a program for its premier annual dinner and silent auction event. We took inspiration from the dinner’s theme, Harry Potter, to develop a program that featured the evening’s events and sponsors.
The I-94 West Chamber communicates with members through two monthly e-newsletters. We helped the chamber take these email blasts to the next level by aligning the design with the chamber’s brand identity and reorganizing the content to increase open rates and reader engagement.