About iDEAL Energies

iDEAL Energies offers tailored commercial solar solutions for private businesses, non-profits, and municipalities. The company offers technical expertise as well as financial know-how to help their clients take advantage of government incentives to afford their investment in solar arrays.

WEBSITE DESIGN

iDEAL Energies worked with Origin Smart Marketing to overhaul its outdated website. The Solutionistas worked with the client to create a bold design that featured natural imagery and the company’s navy and goldenrod brand colors. The new website featured several client projects as case studies as well as explanations of how iDEAL Energies serves different markets.

GRAPHIC & PRINT DESIGN

iDEAL Energies partnered with the Origin Solutionistas to create sales sheets to describe their services as well as the different financing options available to their customers. Like the website, these sales sheets featured beautiful images of iDEAL solar arrays and bold blocks of goldenrod and navy.

INBOUND MARKETING

Blogging

Origin completed blogs and vlogs for iDEAL Energies that showcased many of their completed solar array projects. Some of these blogs also featured drone fly-overs of these projects.

Email Marketing

The Solutionistas executed iDEAL Energies’ email marketing plan to reach existing and prospective customers right at their inboxes. The emails featured recent projects as well as information about project financing.

Social Media

The Origin Solutionistas implemented the iDEAL Energies social media plan. Posts showed off recent projects, shared videos, and explained project financing options. Posts also provided updates on the solar industry as well as any updates to Minnesota solar energy law and incentives.

The Origin Team offers clients an eclectic mix of talented professionals and best-in-class partners with backgrounds as varied as night and day. Yet they are connected with these common threads: they are all customer-centric, hardworking, trustworthy, ethical, straight-talking, smart marketing solutionist as who love what they do and the clients they do it with! At Origin they work with and empower their clients to cultivate smart marketing and business strategies. They want your business to grow and prosper, and they approach everything from the perspective of improving your business, whether it’s the process or the return on investment or both.

With a heart for businesses, Rosalie Bell established Origin Marketing in 2010. She combined her extensive sales experience and marketing knowledge with a strong desire to help businesses succeed. Her goal? To have a positive impact on her client’s business growth!