About Lake Region Bank
Lake Region Bank is a small-town bank with big-city solutions with branches in Willmar, New London, and Sunburg, Minnesota. In addition to personal and business banking, Lake Region Bank also offers wealth management and insurance solutions. The bank is known as a trusted community partner that actively supports and participates in community activities.
BRAND IDENTITY
Lake Region Bank approached Origin Smart Marketing for some help refreshing its brand identity before embarking on a website project. The Solutionistas were thrilled to help with both!
The bank’s updated brand identity maintained it’s iconic sailboat and sunset mark while updating the design and freshening up the colors. The Solutionistas provided full-color logos and marks as well as black-and-white, white, and grayscale. We also prepared a brand kit with color and font style guidance for the bank to apply across its marketing channels.
WEBSITE DESIGN
Once the bank’s brand identity was refreshed, it was time to create beautiful new website that improved functionality and accessibility for users. The Solutionistas created a fun, warm, and welcoming tone for the site while maintaining strict standards that adhered to any and all regulations.
The new website makes it easy for visitors to understand the bank’s major services and products. It also showcases the bank’s community outreach, friendly staff, and active Good Neighbor Club for customers aged 50 or better. The new website is certified AudioEye Trusted and features a full suite of accessibility options, from increasing contrast and text size to focus, cursor, and highlight tools. This was a design and development challenge the Solutionistas welcomed. We were happy to flex our know-how to create a website anyone can use.
DIGITAL MARKETING
Once the new website was live, it was time to show it off! The Solutionistas put together a digital marketing plan to showcase four of Lake Region Bank’s core services. The plan included landing pages as well as monthly blog posts and emails to drive traffic to the landing pages and increase lead generation on the website.
Landing Page
