© 2024 Origin Smart Marketing
About Scott Build
Scott Build was committed to integrity, honesty, and direct communication to create positive change in the construction industry. The company designed and built commercial buildings for private and public organizations across the Midwest. The business closed in 2023 after the retirement of owner Rick Scott.
BRAND IDENTITY
Scott Builders had changed its name to Scott Build, so after consultation with the client, Origin Smart Marketing updated Scott Build’s entire brand identity. Their new logo can adapt to any size screen or be used in print while staying sharp and clear. We standardized the Scott Build colors to green and gray, and used those colors to create brand elements that were reminiscent of a draftsman’s sketches.
WEBSITE DESIGN
After Origin Smart Marketing updated the Scott Build brand identity, we had the opportunity to help the builder update its website so it better reflected the beautiful work it does. We rebuilt the site from the ground up, with an engaging and image-rich homepage and dynamic project gallery to highlight their wide range of projects. We got to incorporate some fun elements, too, including parallaxing on the homepage and line-drawn animation in the navigation menu.
GRAPHIC & PRINT DESIGN
The Origin Smart Marketing Solutionistas have had the opportunity to work with Scott Build on
several graphic design and print project. One of the first was the construction company’s Statement of
Qualifications book, which highlights recent projects, the Scott Build process, and what makes them
the Master Builder. Origin has also provided marketing for Scott Build’s annual clay shoot, a fundraiser
for the ALS Association. The Solutionistas flexed their creative muscles to help Scott Build put
together a spectacular trade show display too, including the #SlapOnScottBuild campaign to engage
attendees featuring Bones, a furry slap-on bracelet.
Statement of Qualifications Book
Sporting Clay Shoot Event
Trade Show Marketing
INBOUND MARKETING
The Solutionistas support Scott Build’s inbound marketing efforts, including blogging, email
marketing, and social media marketing. Scott Build inbound marketing content focuses on showcasing
the company’s expertise in their five core capabilities as well as highlighting the company’s
philanthropic work for the ALS Association, Buffalo Food Shelf, the MVMA, and other organizations.
Social Media
Email Marketing
Blog
VIDEO MARKETING
Origin Marketing partnered with Scott Build to create a series of videos to differentiate Scott Build from their competition and clearly articulate the Scott Build story. The video series was shot on the owner’s ranch. We chose the ranch because the setting helps demonstrate the company’s Midwestern values and work ethic without having to say a word! The owner also loves his ranch, and you’ll note his signature cowboy hat is worn throughout the videos. His hat has become synonymous with the Scott Build brand, as you rarely see him without it. Scott Build features the video series on its website and across its social media channels to share their story with the world.
DIGITAL MARKETING
When Scott Build needed a landing page to reach out to businesses affected by the unrest in Minneapolis, the company turned to the Solutionistas to come up with the design and message. The landing page encouraged prospects to reach out to Scott Build if they needed help rebuilding their business. A website popup and email blast accompanied the landing page.
Landing Page
Website Contact Form
A Good-Bye Landing Page
