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About ST Biologicals
ST Biologicals has been helping farmers successfully transition to regenerative agriculture for nearly a decade. Their expert team relies on more than four decades of experience helping conventional and organic farmers improve their soils and profits. Their certified crop and livestock consultants can show you the regenerative way to farm and share products with you that will repair your soil and increase your profits.
“ST Biologicals has worked with Origin Smart Marketing since 2023 on various marketing efforts to expand our company reach. We needed to revamp the websites of our two divisions and set up an online store. As a result, we’ve seen increased traffic to our websites and to our online store, which makes purchasing and fulfillment easy for our customers and customer service personnel. We also partner with Origin to design our sell sheets, manage our blog, and reach more people on social media. Origin has taken non-marketing people and made us start to think about how our customers look at our message. They are willing to give us input on marketing thoughts and ideas and don’t just agree with our thoughts or actions. They stay on task, which helps us stay on task (which is not always easy!). Origin brings innovative ideas to help us improve our messaging.”
PHOTOGRAPHY
One of the first projects we completed for ST Biologicals were photo shoots to capture headshots for their team. Our photography Solutionista captured the team members head-on and in three-quarter view as well as in group shots. The company uses the headshots on its website and in its inbound marketing materials.
WEBSITE
After merging with chemical distributor Seacole, ST Biologicals needed a new website that reflected this new relationship and demonstrated the ST Biologicals team’s expertise and mentoring approach. The Solutionistas created a beautiful website that makes it easy for customers to learn more about ST Biologicals products, meet the team, and learn from the website’s abundant resources, including the Soil Speaks blog.
WordPress Care Plan
To make sure the ST Biologicals’s website would stay in tip-top shape, the Solutionistas recommended our comprehensive WordPress Care Plan. Every month, we make sure that their database and WordPress files are backed up, safe, and secure. We also perform any required updates to the site’s plugins, themes, and WordPress itself. Finally, we conduct a health check to make sure the site is being indexed by Google and contained no major errors within Google Search Console.
GRAPHIC & PRINT DESIGN
After the Solutionistas completed ST Biologicals’ new website, we created brochures and flyers with their updated brand and imagery. The ST Biologicals team uses these materials when speaking with farmers and customers. The brochures and flyers provide information on regenerative agriculture, the ST Biologicals mentors, and case studies showing the benefits of ST Biologicals products.
Brochure
Gate Fold
Accordion Fold
Flyers
Tradeshows
INBOUND MARKETING
The Solutionistas and the ST Biologicals subject matter expert collaborate on the company’s inbound marketing. Together, we produce an informative blog that digs deep into technical topics ranging from soil health to micronutrients and foliar feeding. Then, we promote that blog daily on LinkedIn, Facebook, and X (formerly Twitter).
Social Media
Podcast Image Covers
Email Marketing
