About TIPS: Tailored Injury Prevention Solutions

Tailored Injury Prevention Solutions (TiPS) helps employees and employers reduce repetitive stress and other workplace injuries. The TiPS experts work with businesses across the country.

BRAND IDENTITY

TiPS wanted to build a strong brand through its inbound marketing and social media marketing efforts. The Origin Solutionistas created a fun and engaging TiPS avatar that helps set the company apart from its competitors. To complement the new avatar, Origin also vectorized and stacked the existing TiPS logo so it played well online. We also rearranged the trademark placement to ensure its intellectual property was protected.

WEBSITE DESIGN

The previous TiPS website was very cumbersome to manage, especially its ecommerce function. We updated the site to a new platform to make its ecommerce capability more robust. The change also saved TiPS money in monthly ongoing maintenance costs.

INBOUND MARKETING

Blogging

After the new website went live, TiPS partnered with the Origin Solutionistas to create an annual inbound marketing plan that tied its blogging, newsletter, and social media initiatives together around a single monthly theme. Each month featured a different TiPS workshop theme, from goal setting to healthy knees.

Email Marketing

Origin Smart Marketing created an e-newsletter strategy to help TiPS connect with clients and prospective clients. Newsletters feature the company’s new avatar, latest blog posts, tips for HR professionals, and features a TiPS product or service.

The Origin Team offers clients an eclectic mix of talented professionals and best-in-class partners with backgrounds as varied as night and day. Yet they are connected with these common threads: they are all customer-centric, hardworking, trustworthy, ethical, straight-talking, smart marketing solutionist as who love what they do and the clients they do it with! At Origin they work with and empower their clients to cultivate smart marketing and business strategies. They want your business to grow and prosper, and they approach everything from the perspective of improving your business, whether it’s the process or the return on investment or both.

With a heart for businesses, Rosalie Bell established Origin Marketing in 2010. She combined her extensive sales experience and marketing knowledge with a strong desire to help businesses succeed. Her goal? To have a positive impact on her client’s business growth!