We always get a thrill from creating amazing marketing materials for our clients. Putting together trade show materials is especially exciting, as it allows us to flex all of our skills at once. Recently, we had the opportunity to do just that for Escale Advisors.
About Escale Advisors
Escale Advisors is a consulting firm that empowers schools, churches, and their leaders to work with intention to fulfill their missions. Escale Advisors uses a blend of science, art, and inspiration to help organizations strategically plan for the growth of their advancement programs. The firm has helped raise millions of dollars for its clients.
Origin Smart Marketing has partnered with Escale Advisors on a number of marketing efforts, including a brand kit, website redesign, webinar series, inbound marketing, and print materials. When it was time to build a trade show booth for an upcoming educational conference, Escale Advisors got in touch with the Solutionistas to create an engaging and affordable booth to draw attendees in.
With the pop-up banners completed, it was time to move onto giveaways. The client wanted to have two giveaways available: one larger giveaway and one small nifty gifty. After a conversation with the Solutionistas and a look through available promotional items, we settled on Escale-branded dry bags and Escale-branded ring buoy bottle openers. These reflected the nautical theme of the Escale brand and would stand out from other giveaways at the conference.
Armed with these new items, Escale Advisors was ready to put its trade show booth together. The firm already had a branded tablecloth and runner and postcards that Origin had designed over the years, which helped brand the trade show booth space further.
A Welcoming, Affordable Trade Show Booth
Together, these separate elements created a welcoming, engaging, and affordable trade show booth for Escale Advisors to use at conferences and expos. The branded materials created coherence and recognizability, and the giveaways were memorable and effective. The client looks forward to using these materials at upcoming events.