Is there anything more exciting than the privilege and opportunity to build a brand identity for a business? The Solutionistas don’t think so! A company’s brand identity helps launch it into the marketplace and builds customer relationships that will help the business thrive. Developing a brand identity is thrilling, but it’s also a big responsibility that we take seriously. Here’s a look at the brand identity we developed for Secure Net Pros, a cybersecurity company based in Clearwater, Minnesota.
About Secure Net Pros
Did you know 70 percent of all data breaches originate inside a company’s network? Without constant monitoring, it’s tough to identify risks before they become problems. Secure Net Pros provides managed cybersecurity support to companies. Its services are designed around four pillars of protection: assess the risk, detect vulnerabilities, remediate vulnerabilities, and monitor the network.
Secure Net Pros was referred to Origin Smart Marketing through our long-time client Now IT Connects. After we developed the Secure Net Pros brand, we had the opportunity to build the company’s website, too. We’re grateful to Secure Net Pros for trusting us with these two important brand projects.
Developing the Secure Net Pros Brand Identity
After consulting with the Secure Net Pros team, it was clear they were looking for a vibrant, crisp, and clean brand that illustrated that the company was on the cutting-edge of cybersecurity management. Unafraid of bold colors, the company wanted a brand that stood out from the competition while making it obvious that they specialized in data security and safety.
Our brand identity Solutionista Angela set to work on sketches for the new logo. After presenting two options to the Secure Net Pros team, the team approved a padlock design that incorporated graphical elements that looked like circuit board nodes. The company name is included in bold, block lettering. A deep blue fills the padlock and is incorporated into the company name, too.
Once the design was approved, Angela created multiple versions of the logo so it could be used uniformly and correctly across all sorts of marketing materials. She provided a horizontal orientation, stacked orientation, and isolated mark in full color, black, white, and grayscale. That way, no matter where Secure Net Pros wanted to use their logo, they had an option that would work.
After the logo was completed, Angela provided two texture options the company could use for backgrounds on their website and print materials. The textures featured the circuit board nodes in the blue from the logo and a bold orange.
Putting the Secure Net Pros Brand Identity into Practice
With the Secure Net Pros brand identity ready to meet the world, the Origin Solutionistas partnered with the company to design its new website. It features the bold blue and orange colors, circuit board node textures, and crisp icons. Straight-forward copy clearly identifies the cyber challenges companies face and the solution Secure Net Pros provides. What could the Solutionistas create for you and your company? Let us bring our talents and creativity to the drawing board for you. Get in touch with us to start your Origin story.
