What Style Fonts for Logos?

Examples of font styles can be useful for our design and discovery of your logo project. Here’s a roundup of four different styles of fonts for logos: serif, san serif, script/handwritten, and display.

Serif Logotype

Serif fonts are characterized by small lines or strokes attached at the end of letters. They are often seen as traditional, reliable, and professional. Brands that aim for a classic, trustworthy image often gravitate towards serif fonts. 

Handwriting Logo Examples
Handwriting Logo Examples

San Serif Logotype

Sans serif fonts lack the small lines that serif fonts have. They are seen as modern, clean, and straightforward. Brands aiming for a minimalist or modern image often opt for sans serif logo fonts. 

Handwriting Logo Examples
Handwriting Logo Examples

Script/Handwritten Logotype

Script fonts are elegant and stylish, mimicking handwritten cursive text. They are perfect for brands that want to convey elegance, creativity, or a personal touch. Script fonts can add a distinctive charm to a logo, making it stand out, but not many logos with this style font has a brandmark and if it does it usually is a combination style logo.

Script Logo Examples Wordmarks Gs
Handwriting Logo Examples

Display Logotype

Display fonts are the most diverse and creative font style. They come in various forms and are often used for logos that aim to be unique, playful, or innovative. Display fonts can range from whimsical to geometric. They are great for brands that aim to make a bold statement with their logo design.
Handwriting Logo Examples
Handwriting Logo Examples