Digital Inbound Marketing Services
Right-sized digital content marketing solutions.
Smart, Effective Digital Inbound Marketing Services
Content marketing helps you tell your business’s story online the same way you communicate it with your customers in person. The Solutionistas capture your voice and incorporate it into a comprehensive digital inbound marketing strategy that builds trust and helps your business grow.
At Origin Smart Marketing, we ask the right questions and listen to your answers to capture your story and understand your goals. Then, we put together a content calendar that aligns with both. We explore strategies that will give your digital followers the same authentic touch you deliver in person without adding anything you don’t need. The result is a content strategy that accurately reflects who you are and what your business has to offer.
Our thorough discovery process helps us uncover the strategies that will work best for you. These elements become the foundation of your digital inbound marketing plan and your customers’ digital experience with your company. Depending on your goals, your digital inbound marketing content may include landing pages, blogging, podcasts, email marketing, social media marketing, and more. But what we won’t do is recommend a bunch of strategies that don’t serve your business’s needs and waste your marketing dollars. The end result of this entire process is a smart, authentic, bespoke digital inbound marketing strategy that attracts and converts your customers.
A Landing Page Project with Interest Form
Custom Developed for You
The Origin Smart Marketing Solutionistas develop your digital inbound marketing content plan exclusively for you. Some content marketing companies bundle blogging, email, and other services so you’re forced to pay for things you don’t need.
Not us. We start with your needs and budget and build an effective digital inbound marketing plan around them, not the other way around. The result is a bespoke, smart, engaging, and effective campaign that helps you achieve your marketing goals. We won’t sell you services you don’t need or pigeonhole you into ineffective services.
Landing Page Marketing
Targeted. Specific. Lead-capturing. Landing pages are an effective way to target a specific market with highly relevant, engaging content that encourages them to reach out for more. At Origin, the Solutionistas often build content plans around landing pages, using the page as cornerstone content for blogs, email marketing, social media marketing, podcasts, and more.
Blogging
Blogs are the workhorses of your website. They feed the search engine beast, making sure your website content stays updated and relevant. Blogging strategy is constantly evolving to stay ahead of trends, including GEO and AI-assisted search. These trends always change, but what remains consistent is the need for relevant, trustworthy, and interesting content that’s engaging and compelling. That’s where the Solutionistas shine.
Email Marketing
With landing pages and blogs in place, it’s time to get the word out. Email marketing is a powerful tool for reaching your current, past, and prospective customers. Stay in touch with the people that matter most to your business and provide them with information that piques their interest and keeps them coming back for more.
Social Media Marketing
If your website is your business’s storefront, social media marketing is the guy standing outside with the flyers and whirly arrow sign encouraging people to step inside. Social media is a powerful tool for engaging with your customers where they’re at. It allows you to let your hair down a little, show off your team, share offers and promotions, and connect with your audience on a more personal, informal level.
Photography & Video Marketing
In a marketplace that’s inundated with AI slop, authenticity is extremely valuable. Share your space, your team, and your products and start building trust. Custom photography and video marketing is a powerful way to build a relationship with your customers before you even meet them. Video is another powerful tool in your organic search engine strategy.
Podcasting
You’ve invested in the best people in your industry. Why not give them an opportunity to share their knowledge and skills with your customers and prospects? A podcast can reach an entirely new audience for your business. The Solutionistas can help you plan your content, record and edit your episodes, and promote them across your marketing channels.
Digital Inbound Marketing Analytics Dashboard
Our digital marketing analytics dashboard puts the performance of your digital inbound marketing strategy at your fingertips. Review what’s working and what needs to change so the Solutionistas can best support your marketing efforts.
A Blogging Project with Substance
Our Content Marketing Process
Wondering what to expect when you work with us? We follow a six-step process to learn as much as we can about your marketing goals and design a content strategy that meets your high expectations.
1. Discovery
In our digital inbound marketing discovery meeting, we will determine your goals, vision, voice, and other needs for your content marketing plan. We’ll cover your goals for the upcoming quarter or year so they can inform the calendar we will put together for you.
2. Content Calendar
The Solutionistas create a content calendar that includes all of the strategies we discussed in our discovery meeting. We’ll get down to details, outlining themes, topics, and delivery dates.
3. Calendar Review & Approvals
Before we implement your plan, you have the chance to review and change it. Once it has your approval, we’re ready to get to work!
4. Creative
Once you’ve approved the content calendar, it’s time for our inbound marketing Solutionistas to deliver.
5. Review & Approvals
Once your monthly content is ready, we send it to you for your review. We want your eyeballs on it before it publishes to your website.
6. Scheduling
Once approved, the Solutionistas schedule your content to publish according to the content calendar.
A Custom Photography Project that Connects
Choosing Origin
At Origin Smart Marketing, we’re just as responsive as our landing pages are. From your initial discovery meeting with our Chief Solutionista to the delivery of your monthly content marketing assets, the Origin Solutionistas are truly your outsourced marketing partners!
Our talented content marketers are design and messaging mavens. Our photographers and videographers capture your story with each shot, and Origin’s search engine optimization (SEO) Solutionistas are experts at capturing and delivering ongoing analytics. We work directly with you on the development and implementation of your digital inbound marketing plan, no outside development team required.
Our Chief Solutionista is here for you every step of the way to personally walk you through discovery, approve deliverables, and review analytics to keep your content marketing plan on track.
A Social Media Marketing Plan That Keeps It Personal
Premier Commercial Properties does commercial real estate differently. Their brokers and property managers go above and beyond for their clients. Their social media pages need to reflect the team’s personal approach while demonstrating they can play with the big dogs. Origin’s social strategy for Premier includes team features, client stories, and the company’s decades’ long experience and expertise working in the north metro. See it for yourself on Facebook.
The Proof's in the Pudding
Smart Marketing Starts Here
Get in touch with the Solutionistas at Origin Smart Marketing today and start connecting with your customers and prospects.
Looking for More?
Your digital inbound marketing plan needs support to help you catch leads and convert customers. Here are the website design and marketing support services we can offer you and your business.
