About Now IT Connects

Origin Smart Marketing worked with Now IT Connects to refresh its logo and brand identity. After updating and expanding the brand color palette, we updated the company’s existing logo to play well on their new mobile-responsive website.

BRAND IDENTITY

PHOTOGRAPHY

Once the company’s new brand identity was developed, we held a photo shoot to capture each team member’s unique personality while remaining consistent with the Now IT Connects brand.

VIEW SITE TO SEE MORE PHOTOGRAPHY

WEBSITE DESIGN

Origin Smart Marketing used the new brand identity and photography to build a brand-new, responsive website. The site proudly features the company’s six core capabilities and industry partners. The On-Demand Support feature helps Now IT Connects quickly receive and resolve new service requests.

Now IT Connects and Origin Smart Marketing are proud to join forces with ShareTech!
We have become a part of one of the best and longest-serving IT companies in the Twin Cities. This allows us to expand the products and services we provide to our clients. As the outsourced marketing partner for Now IT Connects Origin Smart Marketing is excited to announce we are continuing to work with them via ShareTech. Origin Smart Marketing is creating a new ShareTech website to fully showcase the new partnership and based on that decision the Now IT Connects website has been closed.

INBOUND MARKETING

After the new website for Now IT Connects went live, it was time to create and implement a comprehensive inbound marketing plan. After a brainstorming session with the Now IT Connects team, the Origin Smart Marketing Solutionistas put together a content calendar that incorporated blogging, email marketing, and social media to expand the IT company’s online presence and social media communities.

DIGITAL MARKETING

The Origin Smart Marketing Solutionistas designed four landing page digital marketing campaigns for Now IT Connects. The campaigns focused on a few of the company’s core capabilities as well as a hiring landing page to recruit top talent.

As part of the campaigns, the Solutionistas created white papers as lead magnets. We promoted the campaigns on the Now IT Connects blog, via email, and on social media.

Landing Pages

The Origin Team offers clients an eclectic mix of talented professionals and best-in-class partners with backgrounds as varied as night and day. Yet they are connected with these common threads: they are all customer-centric, hardworking, trustworthy, ethical, straight-talking, smart marketing solutionist as who love what they do and the clients they do it with! At Origin they work with and empower their clients to cultivate smart marketing and business strategies. They want your business to grow and prosper, and they approach everything from the perspective of improving your business, whether it’s the process or the return on investment or both.

With a heart for businesses, Rosalie Bell established Origin Marketing in 2010. She combined her extensive sales experience and marketing knowledge with a strong desire to help businesses succeed. Her goal? To have a positive impact on her client’s business growth!