Ching! That’s the sound tidying up expert Marie Kondo makes when she holds an item that sparks joy for her. It’s often accompanied by a right heel kicked joyfully into the air.
If you feel Kondo’s KonMari method of decluttering and organizing is everywhere right now, there’s good reason—she has a hit Netflix show! Tidying Up with Marie Kondo has been a hit with some of the Origin Solutionistas, too (here’s looking at you, Amanda!). And while some Solutionistas are cleaning house, it occurs to us that Kondo’s “Does this spark joy for me?” gut-check can work for brands, too. Tidying your brand can eliminate inconsistency, build a strong brand identity, and spark as much joy as tidying your home.
KonMari Your Brand Step One: Gather All Your Brand Items into One Place
If you’ve watched Kondo’s show, you’re familiar with the mountain of belongings she asks homeowners to create as they pile all of their clothing (then all of their books, paper, etc.) in one spot. The first step of KonMari is to take stock of everything you have of one category so you can tidy from a feeling of abundance.
The same process can be applied to your brand. Your first step is to gather every element of your brand so you can look at it holistically. This means logos, taglines, marks, colors, marketing materials, and your website and social media sites. Open them all up on your computer so you can view them together.
KonMari Your Brand Step Two: Ask Yourself: Does This Spark Joy? Will It Serve My Business into the Future?
If the Answer’s Yes . . .
If the Answer’s No . . .
Let Go and Make Way for More Joy (and Clients!)
Ready to apply KonMari to your brand? The Origin Smart Marketing Solutionistas are here to help! Our brand review helps you pull all your brand elements into one place. We can help you sort through what’s working and what’s not so you can create more joy (and more clients!) for your business this year. Take our brand review today!